I’m certainly not shy when it comes to using multi-syllabic words, but here is a word that is going to require some serious time practicing before the pronounciation just rolls off my tongue. I encountered this word during a presentation by Dr. David Croson, Professor of Strategy, Entrepreneurship & Business Economics (SMU Cox School of Business) entitled “Cashing in on Superior Research in the Startup Economy” that was given last month at the Fall Meeting of the Texas Chapter of the Special Libraries Association. All I can say . . . what a mouthful.
\ flok-suh-naw-suh-nahy-hil-uh-pil-uh-fi-key-shuh n \, noun;